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Job Category: Marketing

Location: Europe

Title: Regional Market Manager


About Global Jet:

Global Jet Capital is a financial services company providing financing solutions for the private aircraft market. The business is capitalized by world-class private investors with expertise in the global aviation industry: GSO Capital Partners, a Blackstone company, in partnership with Franklin Square Capital Partners, The Carlyle Group and AE Industrial Partners. We offer a management team with expertise in financing, asset management, acquisition, marketing, lease administration and product support that understands the intricacies of the private aircraft market. Global Jet Capital serves virtually all jurisdictions and has the capital and expertise to meet the needs of the global private aircraft market.

Job Summary:

In partnership with the regional Sales Director(s), the Regional Market Manager (RMM) is responsible for planning, developing and executing a regional strategy to grow the sales pipeline through the development of qualified leads.

This should include but is not necessarily limited to; data management and research, prospecting and general marketing support.

Reporting to the Chief Marketing Officer, this role partners directly with regional Sales Director(s) in a matrixed management environment to deliver high quality results in alignment with GJC Company Values.

Responsibilities:

Data Management & Research:

  • Researching and loading Target Market (TM) accounts into SFDC (Customers / Prospects / Channel Partners)
    • Actively looking for ways to encourage TM accounts to accept terms permitting GJC to market to them within GDPR guidelines
    • o Maintaining account accuracy over time
  • Use existing industry databases (JetNet / Amstat) to research potential opportunities and develop weekly market change reports
  • Develop strong knowledge of regional installed base of aircraft, key customers, prospects, and channel partners (OEMs, brokers, dealers, management companies and aviation advisors)
  • Develop strong knowledge of key events that draw customers, prospects, channel partners and key influencers
    • Trade shows, sponsorships, speaking opportunities, etc.
  • Address ad hoc account related research requests

Prospecting:

  • Develop and execute digital marketing campaigns (HubSpot)
    • Reactive / based on market place activity
    • Proactive / based on planned campaigns
  • Develop and execute cold-calling outreach campaigns
    • Reactive / based on market place activity
    • Proactive / based on planned campaigns
  • Initiate and support the development of local brand building and prospecting events
    • Trade shows / conferences / speaking opportunities
  • Relationship building
    • Build and manage relationships with channel partners including but not limited to OEMs, brokers, dealers, management companies and aviation advisors
  • In-line with existing SOPs, respond to all regional web or 800# inquiries

General Marketing Support:

  • In partnership with the Director of Marketing and the Director of Sales & Marketing Effectiveness, the RMM will provide general local marketing support (as required) ensuring languages, customs and local nuances are effectively addressed
    • Event management
    • Broad brand building campaigns
    • Promotional material development

Qualifications:

  • Bachelor’s degree in marketing or business, MBA preferred
  • 2-3 years of relevant experience
    • Marketing and / or Sales in Business Aviation and / or Financial Services
  • Must be based in Zurich
  • French language skills a plus

Knowledge and Experience

  • Digital media skills and experience
  • Database management expertise
  • Knowledge of sales and marketing principles and strategies especially campaign management
  • Lead development skills
  • Prospect qualification skills
  • Proven quantification skills: understanding data, technology and how-to problem solve
  • Previous B2B outbound lead generation (preferred)
  • Salesforce.com or equivalent data loader import, export, update experience preferred
  • Lead automation platform configuration experience

Skills and Competencies

  • Must have a high-degree of alignment with GJC Values
    • We care
    • We collaborate
    • We never settle
    • We get up and go
  • Must be highly self-motivated
  • Excellent communication skills (written and oral); able to communicate effectively via phone
  • Detail oriented and able to multi-task
  • Possess a genuine willingness to learn, be intuitive and resourceful and be coachable
  • Possess an upbeat, positive and enthusiastic attitude